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PRIVACY POLICY
Effective Date: December 5, 2006
Last Updated: February 8, 2007
Our Commitment To Privacy and Restrictions
on Use of Our Site
This Website ("Site") is an Internet property of Polaris
Media, a division of NetMarkets, LLC ("we," "us"). Your
privacy is important to us. In this statement we explain
our online information practices and the choices you can
make about the way your information is collected and used.
We will use reasonable efforts to make this statement
available via a link on our homepage and elsewhere on
our site for easy reference.
Our Site may not be used by persons under
eighteen (18) years of age, or persons who are not residents
of the United States. Persons in these categories must
not disclose any information to us, or use this Site.
We do not knowingly solicit or collect information from
persons under eighteen (18) years of age or who are not
United States residents. We define "United States"
as the fifty (50) states, plus U.S. territories, including
the Midway Islands, Puerto Rico, American Samoa, Virgin
Islands, Micronesia, Marshall Islands, Northern Mariana
Islands, Palau and Guam.
The Information We Collect
This statement applies to all information collected or
submitted on this Site and sites under common ownership
with the Site, including without limitation PolarisOffers.com,
to which we may provide links within the Site. We collect
information on the registration forms that you complete
in connection with becoming a member ("Member") of our
incentivized advertising program, through which you will
receive access to Members' Area webpage with links to
resources, databases, and search sites. Members also may
qualify to receive complimentary promotional offers after
fulfilling the applicable participation requirements ("Program").
During the course of the collection of this information,
it may be shared automatically with third parties; you
will see links those privacy policies on the applicable
pages. You agree to these this statements, in their its
entirety, when you: (1) access or use our Site; (2) agree
to receive marketing materials from us on this Site or
via any other means; (3) provide any information to us
on this Site or via any other means; and/or (4) register
to become a Member in the Program.
The types of personal identifying information
("personal information") we collect include:
• First and last name
• Address
• Email address
• Phone number
• Age and/or date of birth
• Any other personal information the user submits
during the course of normal correspondence with us or
our third party companies
We also collect non-personally identifiable
information. Non-personally identifiable information is
information collected in the normal course of operating
our business that does not reveal the specific identity
of the consumer. This data records a consumer's activity
either on this Site or within this Site-initiated email.
The types of non-personally identifiable information collected
include:
• Internet protocol ("IP")
address
• Consumer click-stream data
• Consumer email-open data
• Aggregate click-stream data provided to us by
third party companies
Cookies and Clear gifs
You must allow cookies and pop-up windows to be active
on your system to participate in our Program. Cookies
are small pieces of information stored on your hard drive.
Cookies do not spy on you or otherwise invade your privacy,
and they cannot invade your hard drive and steal information.
Rather, they help you navigate a website as easily as
possible.
Our Site utilizes cookies to collect information
about how our Site is used. Information gathered from
cookies may include the date and time of visits, the Site
pages viewed, time spent at our Site and the websites
that you visited just before and just after your visit
to our Site. If you do not wish to transmit "cookie"
information about yourself, you may turn off the cookie
function in your web browser. Please consult the "Help"
section of your web browser in order to correctly turn
off or disable the cookie functions. However, turning
off or disabling the cookie functions on your web browser
may prevent our system from properly recognizing you when
you visit our Site, and consequently may make your participation
in our Program more difficult or invalid.
Our Site's servers also automatically identify
your computer by its IP address, which is a unique string
of numbers that is assigned to your computer by your Internet
service provider. IP addresses are automatically logged
by web servers, collecting information about a user's
traffic patterns. While the IP address does not identify
an individual by name, it may, with the cooperation of
the ISP, be used to locate and identify an individual
using the Internet. Your IP address can, however, reveal
what geographic area you are connecting from, or which
ISP you are using. Your IP address may be used to address
problems with our server, administer our Site and/or to
gather broad demographic information about our Members.
Finally, the other websites that you visit have IP addresses,
and we may collect the IP addresses of those websites
and their pages, as well.
In addition, for the purpose of formatting
and delivering future campaigns, we may employ pixel tags
(also known as clear gifs) to track: 1) the pages that
our users visit on affiliate and/or partner websites;
and 2) user openings of, and clicks on, our targeted email
advertising.
We reserve the right to employ user source
information, including applicable category and interest(s),
for the marketing of targeted email messages. This source
information may be shared with our third party marketing
partners. We reserve the right to retain cookie and pixel
tag data indefinitely.
The Way We Use Information
Generally, we will use information collected on this Site
to contact the consumer in response to consumer-initiated
inquiries, to provide services requested by the consumer,
to alert consumers to changes in services or features,
and to provide consumers with requested information regarding
us or our services.
Any information that you submit at the
Site remains your property. However, by submitting that
information to us, you grant to us the right: (1) to share
your information with third party individuals and entities
that we employ directly, or as contractors or agents at
our direction; (2) to share your information with third
party advertisers and marketers; (3) to use your information
for purposes of administering our business activities,
including the operation of the Program; (4) to use your
information for purposes of providing customer service,
such as support; and (5) to use your information in order
to send you information about products and/or services
that we, and/or our third party advertisers and marketers,
think may be of interest to you. In addition, we may use
the information that you provide to us to contact you
about changes to our Program or Site, the services, features
or products that we or our third party advertisers and
marketers offer and/or other information that we believe
that you may find valuable. If, at any time, you do not
wish to receive such information, you may chose to "opt-out"
through the instructions contained in the section entitled
"Choice/Opt-Out" below.
We reserve the right to share, sell, rent,
lease and/or otherwise distribute any and all information
with/to any third party for any and all uses permitted
by this statement and applicable law. These third parties
may include providers of direct marketing services and
applications, including lookup and reference, data enhancement,
suppression and validation, and email marketing. We may
also use your information for any Program related purpose,
and/or marketing and survey purpose, on our own behalf
and on behalf of our affiliates and subsidiaries. Information
may be shared automatically when you complete a third-party
registration form. We may disclose information to third
party agents and independent contractors that help us
operate the Program. You agree that we may contact you
at any time with updates and/or any other information
that we may deem appropriate for you to receive in connection
with your continued use of the Site.
By submitting your email address at the
Site, you agree to receive email marketing materials from
us and our third party advertisers and marketers whose
materials we post on the Site. We, and our third party
advertisers and marketers, may maintain separate email
lists for different purposes. If you wish to end your
email subscription to a particular list, you must follow
the instructions contained in each email correspondence
that you receive from us, the applicable third party advertiser
or marketer, to unsubscribe from that particular list.
Please follow the instructions at the end of each email
message to unsubscribe from the particular list.
To unsubscribe from all of our email lists,
please follow the instructions set forth in the "Unsubscribe/Opt-Out"
section below. We only send email marketing to individuals
who that have agreed to receive email from us.
We also reserve the right to disclose your
personal information as required by law and when we believe
that disclosure is necessary to protect our rights and/or
to comply with a judicial proceeding, court order, when
legal process is served on our Site, if our assets are
sold or acquired, or if our company is sold or acquired,
or when we otherwise deem it necessary or appropriate.
By agreeing to this statement, you consent to disclosure
of any record or communication to any third party when
we, in our sole discretion, determine the disclosure to
be appropriate.
Data Collection Practices by Third
Party Advertisers and Marketers
You can access certain third party advertiser and marketer
websites through our Site. When you opt to enter into
a transaction with, receive information from or provide
information to such third party advertisers or marketers,
you may be doing so through the third party websites of
such third party advertisers or marketers. These third
party advertisers, marketers and associated websites have
separate privacy and data collection practices and we
assume no responsibility relating to them.
We do not endorse, nor are we liable for
the accuracy of, the privacy policies and/or terms and
conditions of each of the third party advertisers and
marketers that may advertise or post promotional items
at the Site. Entities that may advertise, promote goods
or services, and/or place banner ads at the Site, including
these third party advertisers and marketers, are independent
third parties and are not affiliated with us.
You should read the privacy policies of
such third party websites to make sure that you agree
to their terms before using such websites. If you wish
to opt out of receiving mailings from such third party
advertisers and/or marketers, you must do so directly
with such third party advertisers and/or marketers, or
as otherwise provided on or through their respective websites.
Right to Contact Via Telephone
In addition, by registering at this Site, you agree that
such act constitutes an inquiry and/or application for
purposes of the Amended Telemarketing Sales Rule (16 CFR
Sec. 310 et seq.), as amended from time to time (the "Rule").
Notwithstanding that your telephone number may be listed
on the Federal Trade Commission's Do-Not-Call List, we
reserve the right to contact you via telemarketing under
the Rule, and we may transfer this right to our sponsors
and one or more third party marketing partners.
Group Aggregate Data
We reserve the right to provide aggregate or group data
about our Site users for lawful purposes. Aggregate or
group data is data that describes the demographics, usage,
or characteristics of our Site users as a group, without
disclosing their personal information.
Security
We endeavor to safeguard and protect our users' information.
When users submit information at this Site, such information
is protected both online and offline. The servers in which
we store our users' personal information are kept in a
secure physical environment. We have security measures
in place to protect against the loss, misuse, and alteration
of personal information under our control.
Currently, we do not require any payments
for access to our Members' Area, and therefore do not
protect or secure credit card or other payment transactions.
We may provide links to independent third party sites
that require such payments, but we do not accept any liability
for the security of credit card or other data transmitted
to such third parties.
We follow generally accepted industry standards
to protect the personal information submitted to us, both
during transmission and once we receive it. No method
of transmission over the Internet, or method of electronic
storage, is 100% secure, however. Therefore, while we
strive to use commercially acceptable means to protect
your personal information, we cannot guarantee its absolute
security.
Children's Privacy
Protecting the privacy of the very young is especially
important. For that reason, we never collect or maintain
information at our Site from those we actually know are
under 13, and no part of our Site is structured to attract
anyone under 13.
How You Can Access Or Correct Your
Information
If you wish to access, delete or correct the information
that you have provided to us through this Site, please
contact us through the "Contact Us" section of our Site,
via email or through written request to the Customer Service
Manager at the address listed below. We may take reasonable
steps to confirm the identity of the consumer in an effort
to prevent identity theft.
Unsubscribe/Opt-Out
To unsubscribe/opt-out of having your information shared
with third parties, please Click
Here and enter your email address in our unsubscribe
system. Please note, however, that when you select this
option, we will still share your information with third
parties, as necessary, in order to operate the Program
and/or process any transaction that you entered into by
and through the Site for as long as you are a Member.
To stop receiving future commercial communications
directly from us, please Click
Here and enter your email address in our unsubscribe
system. Please note, however, that when you select this
option, we will still send you emails and other communications
regarding the Program and/or any transactions that you
entered into by and through the Site for as long as you
are a Member.
We may maintain separate email lists for
different purposes. If you wish to end your email subscription
from a particular list, you need to follow the instructions
at the end of each email message to unsubscribe from the
particular list. To unsubscribe from all of our email
lists, a you must Click
Here and enter your email address in our opt-out system
or you may send a written request to our Customer Service
Manager at the following address:
Customer Service Manager
Polaris Media
532 La Guardia Place
Suite 439
New York, NY 10012
Email: service@PolarisMediaCo.com
We process all unsubscribe/opt-out requests
promptly, but it may take 48 hours for the change to be
fully effective. Unsubscribing from one list may not remove
the consumer from all marketing lists. Similarly, unsubscribing
from one advertiser will not prevent the consumer from
receiving all advertisers' emails.
Because third parties maintain their own
unsubscribe/opt-out lists, email recipients who wish to
end their email subscription from a particular third party
must follow the instructions at the end of each email
message to unsubscribe from that specific list. We do
not control third party mailing lists and cannot process
unsubscribe/opt-out requests if the message does not come
directly from us.
Your California Privacy Rights
California Civil Code Section 1798.83 permits California
residents who have provided personal information to us
or our third party advertisers and marketing partners
to request certain information regarding our disclosure
of personal information to third parties for their direct
marketing purposes. Within thirty days of receiving such
a request, we will provide a list of the categories of
personal information disclosed to third parties for third
party direct marketing purposes during the immediately
preceding calendar year, along with the names and addresses
of these third parties. This request may be made no more
than once per calendar year.
Policy Changes
We do update our policy from time to time without notice
so please check back periodically. Changes to the Privacy
Policy will be posted on this Site and the effective date
of the policy will be modified to reflect the effective
date of the most recent version.
How To Contact Us
Should you have other questions or concerns about our
privacy policies, please contact us at service@PolarisMediaCo.com
or by mail at:
Customer Service Manager
Polaris Media
532 La Guardia Place
Suite 439
New York, NY 10012
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